---
title: "Payments revenue remains untapped for many software firms, says Nuvei’s Ben Weiner"
slug: "payments-revenue-remains-untapped-for-many-software-firms-says-nuveis"
date: "2026-10-31"
category: "FinTech"
author: "Tariq Al-Mansoor"
correspondent: "Tariq Al-Mansoor"
correspondentRole: "Gulf & Capital Correspondent"
readingTimeMinutes: 2
tags: ["Fintech"]
originalSourceUrl: "https://www.fintechwrapup.com/p/the-payments-revenue-software-companies"
canonicalUrl: "https://aurav.ae/payments-revenue-remains-untapped-for-many-software-firms-says-nuveis"
publisher: "Aura-V Intelligence (aurav.ae)"
---

# Payments revenue remains untapped for many software firms, says Nuvei’s Ben Weiner

> Software vendors embed payments but often fail to capture transaction fees from existing customers.

## Key Takeaways (TL;DR)

- Software companies attach payments to most new clients but leave legacy accounts on other providers.
- AI can lower integration costs, opening new segments for embedded payments.
- A focused partnership strategy avoids fragmented development and boosts revenue capture.

## Legacy accounts stall revenue capture
In a recent episode of WRAP UP, Sam Boboev talks with Ben Weiner, Global Head of Partner Channel at Nuvei, about why many software firms “earn nothing from transactions flowing through their existing customer base” [Fintech Wrap Up](https://www.fintechwrapup.com/p/the-payments-revenue-software-companies). Weiner notes that while 80-100 % of new customers receive built-in payments, older accounts often stay with separate providers. Switching them requires a compelling reason, smoother reconciliation and an internal owner for adoption.

## AI lowers the integration barrier
Weiner points to AI-driven development tools that make previously costly integrations feasible. Faster build cycles enable software vendors to serve customers they could not reach economically before, expanding the addressable market for embedded payments.

## Consolidated partner strategy
According to Weiner, software firms should select one primary strategic payment provider and a secondary backup. He warns that “too many integrations can fragment development efforts,” diluting both product focus and revenue potential.

## Underserved B2B segment
The conversation identifies small and medium-size manufacturers as a particularly neglected group. Conflicting payment preferences and complex remittance data create friction that embedded payments could alleviate, opening a new revenue stream for vendors.

Our read: The interview underscores a structural mismatch between payment integration and monetisation. AI eases technical hurdles, but the decisive factor remains strategic partnership and a deliberate plan to migrate legacy accounts. Without these, the embedded-payments promise stays largely theoretical for most software companies.

## Aura-V Editorial Verdict

The interview highlights a clear revenue gap in embedded payments for software firms. Nuvei’s perspective offers a pragmatic roadmap without overstating AI’s impact.

---

*Original Think-Tank Source: [The Payments Revenue Software Companies Are Missing - Ben Weiner (Global Head of Partner Channel, Nuvei)](https://www.fintechwrapup.com/p/the-payments-revenue-software-companies)*