Imprint secures funding to expand co-branded cards and launch Access product

Imprint announced a financing round led by Khosla Ventures, with existing investors Hedosophia, Ribbit Capital, Spice and Thrive Capital joining, and new investor Positive Sum participating, according to a press release cited by PYMNTS link.

The company now has more than 2 million members, and its partner brands represent over $500 billion in yearly U.S. consumer spending. This year it launched card programs with Albertsons Companies, Fanatics, Kroger and Shell. Total cardholder spending across its partners more than doubled between 2025 and 2026. Imprint also added $1.5 billion in borrowing capacity to fund card balances.

Founder and CEO Daragh Murphy said, “From AI chats to personal agents, every digital touchpoint is quickly becoming personalized. In this future, the brands that invest in understanding who their customers really are, and building relationships with each individually, will win.”

The company said its own AI tools have tripled the speed at which engineers turn ideas into working software over the past 18 months.

The new funding will support Imprint Access, a product aimed at an estimated 32 million Americans with little or no credit history. The offering uses a refundable deposit to provide the same rewards as a brand’s regular card, with responsible use enabling users to build credit and eventually move to an unsecured card. Imprint, founded in 2020, owns its full technology stack, from applicant approval to account servicing and rewards management.

Our read: The infusion of venture capital underscores investor confidence in brand-centric fintech solutions that embed loyalty rewards within everyday transactions, a model positioned to capture emerging AI-mediated commerce while addressing credit-access gaps.